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Here’s how Copyblogger harnesses the power of “free” in headlines to attract attention and boost social sharing: “FREE” is not only powerful when adding bonuses to a product or service you can also use “Free” to attract attention to your blog posts. In other words, whereas shipping for one franc-a real bargain-was virtually ignored by the French, FREE! Shipping caused an enthusiastic response.
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In fact, when Amazon changed the promotion in France to include free shipping, France joined all the other countries in a dramatic sales increase. This doesn’t seem very different from FREE! But it was. Instead of offering FREE! Shipping on orders over a certain amount, the French division priced the shipping for those orders at one franc. The offer was a great success, but not in France. In his book “ Predictably Irrational,” Dan Ariely explains how started offering free shipments for orders over a certain price.
Our attraction to freebies is irrational … New Blog Post: 172+ Magic Words to Add Instant Power to Your Content (as Proven by Science): /AnMsuhzELH When tweeting a new blog post for the first time, use “new blog post” at the start of your tweet:.When upgrading an existing product, explain carefully what’s new about it.
On sales pages for new products, use feature flashes highlighting the word “new”.In emails announcing new products, use “new,” “announcing,” or “introducing” at the start of your subject line.
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How to use the power of “new” in your writing: We redesigned each key and its underlying mechanism We had to completely rethink how a keyboard is engineered
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They rephrase “new” in multiple ways to seduce readers to upgrade their still fully functional iPhones or iPads: You and I wouldn’t meet here on the web.Īpple has long understood the power of new. If new things weren’t so attractive to humans, we’d still be stuck in our caves. “New” takes us on an adventure, a journey of discovery.Īs neuromarketer Roger Dooley suggests, our brains are wired for “new.” Our attraction to novelties helps us innovate and seek new opportunities. The 6 super seductive words to boost conversions and social shares Power word #1. Want to know how to use these 3 types of words to add power and pizzazz to your business content?Ĭlick here to get the 22-page ebook How to Choose Words With Power and Pizzazz (it’s free!)
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They nudge people to take action-to download your report, to contact you for a quote, or to implement your advice. In contrast, power words tend to have strong meanings.
Weak words have a shallow meaning-they don’t make readers feel something and they don’t allow readers to visualize your words. And what’s more … a careful selection of power words helps shape your voice. When you use power words in copywriting, you grab the attention of more people, your content becomes more influential, and people act on your advice. So, let’s concentrate on how our word choice can boost our persuasive powers, shall we? But for now, human intelligence is still required. Robots might take over our writing tasks in the future. And voilà: you sell more than ever before. Leave the machine humming for a few minutes, and persuasive text rolls out at the other side.Ĭopy and paste the text onto your website. Have you ever wished you had a magic word machine? How to use powerful words in your writing
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